The Right to Privacy in AdTrader DSP

AdTrader enables advertisers to bid in real-time to gain the right to place advertisements via our platform on one or more sites belonging to publishers as well as third-party websites and apps via numerous platforms and exchanges. The Platform runs on software developed and hosted by AdTrader, its subsidiaries, regional partners, and third-party contractors.

AdTrader believes in the right to privacy of all Internet users. This Privacy Policy describes the practices used by AdTrader for gathering, storing, using, and disseminating information, as well as some of the measures we take to protect that information. This Privacy Policy may be updated from time to time. All changes will be posted on this website. AdTrader encourages users to periodically check back to this site for any changes to the privacy policy. If you have any questions or concerns regarding AdTrader`s Privacy Policy, write to us at

Information Collection

If you are an unregistered user of the Platform, you can browse certain areas of the Platform without sharing with us who you are or revealing any personal information about yourself. Once you become a registered user of the Platform, you are no longer anonymous to us. We may require personal information, including but not limited to your email addresses, mailing and billing address and order information, IP address, information about your site, including but not limited to your site’'s page impressions, advertising prices, and aggregate information about your visitors. Furthermore, some of that information will be displayed throughout the Platform and will therefore become available to our employees, contractors, partners, and subsidiaries. If you choose to provide us with personal information, you consent to the transfer to and storage of that information on servers located in the United States.

To improve the functionality of the Platform and to ensure independent third-party verification of some advertising products, AdTrader may collect information about your business from third parties and provide this information to third parties on your behalf. This information may include, but is not limited to, third-party counts of monthly page views, visitor and audience composition, and rankings in various indices. AdTrader may not provide you with the option to turn off the collection and presentation of this information.

In addition, AdTrader may collect tax information, including Value Added Tax (VAT) or federal tax ID numbers regarding your activities with respect to the Platform. AdTrader may also collect information through the use of Cookies (see below). AdTrader collects personal information when you: (1) register with the AdTrader Advertising Platform to become a publisher or an advertiser, (2) provide feedback or submit a problem to AdTrader, (3) request information from AdTrader and provide your name or return contact information, or (4) respond to special offers, contests, or surveys. As part of the registration process in the Platform, you may be asked to provide contact information and other personally identifying information.


A cookie contains small amounts of data, often including an anonymous unique identifier that is sent to the user’s browser from a website and stored on the user computer's hard drive. The AdTrader Advertising Platform uses cookies for the purpose of tracking when an Internet user has seen an advertisement. These cookies do not provide AdTrader with any personally identifiable information about an Internet user. They only serve two purposes:

1. They are used to inform the AdTrader DSP whether or not an advertisement has been served to the same computer before, and if so, when the advertisement was served. These cookies are not used by AdTrader to create a profile of a user's behavior.

2. They are also used to facilitate retargeting, the process of serving an ad from a particular advertiser to a user, based on the fact that the user has previously visited the advertiser's website. Retargeting occurs within the confines of the specific user-to-advertiser relationship, and is not available for general targeting across the entire platform.

In addition to its own data, AdTrader uses data from third party companies to perform informed ad selection. This data is supplied in aggregate form and does not include any personally identifiable information.

The Platform does not use any Flash cookies / LSOs (we use HTTP / browser cookies only), does not perform browser / device fingerprinting, and does not cookie-match between different third parties. The Platform does not collect impression-level data through ads that will be used for subsequent ad targeting.

Browser Opt-out Options

Users can disable the cookies from their browsers to prevent services from gathering data about their interests and browsing patterns. Please note that due to the common usage of cookies, disabling them may limit your access to a large number of websites.If you wish to opt-out of the networks and advertisers using AdTrader's technology, please visit the NAI Opt-out page via the link below:

Google, Inc. Opt-out Options

For opt-out options in Google, Inc., please refer to the Digital Advertising Alliance Consumer Choice opt-out page provided below. The Google Preferences Page allows users to control their Google ad preferences from their Google Account.

Google ( operates the Google Display Network, a collection of over a million websites, videos, and mobile apps that partner with Google to show ads. Google also runs DoubleClick, a digital advertising platform that creates, transacts, and manages digital advertising for the world’s buyers, creators, and sellers. The DoubleClick platform includes the DoubleClick Advertising Exchange and DoubleClick Bid Manager.To learn more about how Google collects and uses information for online advertising, please visit:

Mobile Device Opt-out Options

Users may disable cookies in their mobile browser (typically under Tools-Options-Privacy, but this may vary between browser types and versions). The cookies are used for a variety of reasons, not just targeted advertising. Hence, disabling them may adversely impact your online experience. Please note that if you delete your cookies, change browsers, or use a different computer, you will need to opt-out again.

To opt-out on your mobile device, you will need to download the AppChoices mobile app. Please be advised that if you use the settings on your mobile device to reset the mobile operating system advertising ID, you will also need to reset the preferences you select in AppChoices.

Collection And Use of Non-Personally Identifiable Information

All website visitor information we share with both advertisers and publishers within the AdTrader DSP is shared in an aggregate fashion, which allows us to provide our clients with general categorization of the users who are receiving advertisements through the Platform. Such data are not linked to any form of personally identifiable information.

The unique user identification number carried through the cookie on the user’s machine is deleted at most after 90 days of user inactivity. The cookies do not provide any personally identifiable information. Aggregated statistical information for advertising campaigns are retained as necessary to comply with our legal obligations, resolve disputes, and enforce our agreements.

Use And Disclosure Of Personally Identifying Information

The goal of AdTrader in collecting personal information of our registered clients is to provide users with a pleasant, relevant, efficient, and customized experience. We also strive to offer advertisers relevant actionable information about audience segments which might be interested in seeing their advertisements. During this process:

1. We may share information about publisher websites, including but not limited to page impressions and site traffic with advertisers. We will not share publisher personally identifiable information with advertisers at any time. Further, we may disclose publisher contact information and email address to third-party networks and exchanges that sell advertising on our behalf.

2. AdTrader may disclose personal information if required to do so by law or if AdTrader deems such disclosure necessary to protect and/or defend the rights and interests of AdTrader.

3. AdTrader from time to time may use contractors and vendors to help with some of our operations. Such third-party providers may have access to our databases with client information on a temporary basis for specific tasks.

4. In the event that AdTrader is merged or acquired by another entity, personally identifiable information may be transferred to such entity as a part of the merger or acquisition.

Information Security

AdTrader follows generally accepted industry standards to protect any sensitive information submitted to us. If you have any questions or concerns about security on our website, please contact us using our online form. We reserve the right to disclose your personally identifiable information as required by law and when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, or legal process.

All information we collect is stored in our servers located in the United States and Europe. To prevent unauthorized access, maintain accuracy of information, and ensure the appropriate use of information, AdTrader has put in place physical, electronic, and managerial procedures to safeguard and secure the information it collects online.

Your password is the key to your account in the AdTrader Advertising Platform. Please use unique numbers, letters, and special characters, and do not disclose your password to anyone, even an AdTrader representative. If you do share your password or your personal information with others, remember that you are responsible for all actions taken in the name of your account. If you lose control of your password, you may lose substantial control over your personal information and may be subject to legally binding actions taken on your behalf. Therefore, if your password has been compromised for any reason, you should immediately notify AdTrader and change your password.

Further Information

Changes to this privacy policy: AdTrader may find it necessary to update this Privacy Policy from time to time. Any changes will be posted on this website. Except when required by law, any modifications made to this Privacy Policy will not affect the privacy of data collected by AdTrader prior to the effective date of the policy change.

Contact us: To inquire about privacy concerns, please contact AdTrader by using our online form.

Access to your account will signify your acceptance of this Privacy Policy and the Terms.