Digital Programmatic Advertising

The Process

We make campaign running a seamless six step journey

The AdTrader demand-side platform (DSP) is a product built by AdTrader and designed to serve the needs of all marketers.

  • Campaign

  • Discussing

  • Completing

  • Creatives

  • Pixels &

  • Testing &

    • You submit a campaign request here.

      (2 minutes)

    • We discuss your marketing objectives and map out campaign strategies.

      (15 minutes)

    • You fill out an Insertion Order and sign the AdTrader Advertising Service Agreement.

      (20 minutes)

    • Ad creatives run through the AdTrader approval process.

      (48 - 96 h)

    • We provide you with tracking pixels which feed data to the AdTrader Client Panel, where you can monitor your campaign performance.

      (panel access granted 24 hours after the pixels are activated)

    • We run initial A / B testing, followed by continuous optimization and periodic data comparisons to avoid discrepancies.

      (throughout the entire campaign)


  • display



    Make the most out of your display traffic with high-performing display ad units.

  • display



    Enhance CPC performance with strategic keywords, creative copywriting, and optimized bid management.

  • video



    Capitalize on one of the most lucrative ad channels with pre-roll, mid-roll, and overlay.

  • video



    Address audiences at their most receptive moments across major social platforms.

  • mobile



    Tap into the fastest-growing ad channel with our mobile app and mobile web monetization tools.

  • chameleon



    Align ads with the form and function of your content to enhance UX and maximize yield.

One Solution

At AdTrader we plan, design, and serve all things digital. We provide a comprehensive tool box of nifty ad gadgets that help advertisers tap emerging media in previously unimagined ways. Extensive reach, advanced control tools, unparalleled decision making, actionable insight, and creative excellence make up the fabric of AdTrader.


Advanced media buying capabilities

RTB allows advertisers to buy inventory on a per-impression level, helping them spend their budget where it matters the most. It automates and accelerates the media buying process making it less labor-intensive and error prone, thus allowing for greater efficiency.
The AdTrader DSP is an RTB solution by AdTrader which facilitates a direct interaction between supply and demand sources. This interaction determines the price of impressions in a fair and transparent market. With AdTrader you gain centralized access to a vendor-neutral RTB ecosystem designed to give marketers the capability to make better data-driven media buying decisions in real-time.


Engage audiences at scale across all digital touch points

AdTrader enables you to connect with users at a controlled frequency across all digital channels. From global exchanges and local networks to supply-side partners (SSPs), the AdTrader DSP selects the highest-performing supply sources to help you reach the audience you want at the scale you need.
Our extensive trading relationships allow us to access inventory at a better price and deploy your budget more effectively. By eliminating most middlemen we help advertisers cut unnecessary ad spend and maximize their ROI..


Target precisely, at scale, exactly where your clients are

The key to driving performance and keeping costs down is relevance. We make sure your money is going in the right direction by placing your ad in front of the right audience, in the right location, at the right time. Every time.
We look beyond basic demographics and explore broad passions and niche curiosities. We then leverage these insights to build a more precise audience profile and achieve higher ad engagement.


Convert past visitors into customers and drive sales

Need a second chance to close the deal? Retargeting helps to re-engage lost visitors and convert them into prospective buyers. Retargeted visitors are on average 70% more likely to convert.
Choose from a wide range of retargeting strategies, each relevant to a particular business model or stage in the conversion process. Dynamic, sequential, video and display retargeting - when used appropriately, each can contribute to a more personalized digital experience that drives engagement.


Ad environment, dayparting, brand safety, and visibility management

Align your advertising environment with your brand image. Set your dayparting to reach customers when they are most receptive. Control how often they view your ads through accurate frequency and recency capping.
These control tools help marketers save money and valuable ad impressions while also reducing the threat of brand exhaustion amongst consumers.


We turn data into insight and leverage this insight to drive business outcomes

We take raw numbers and isolated facts and transform them into a visual landscape that helps you see the connections and patterns that matter. We use this insight to create emotionally resonant campaigns.
Our reporting capabilities capture your campaigning performance from all angles and in great depth, allowing you to uncover insights that will not only optimize campaign performance but will also help you uncover new growth opportunities.


Understanding the connection between data and strategy

A dedicated team of data specialists are always on site, happy to take the time to understand your business needs and translate them into strategy. We combine machine learning with human expertise to build holistic analysis and deliver optimal results.
We do the heavy lifting for you - we run all operational tasks, analyze your campaign data, and optimize accordingly, saving you time and resources better spent on strategy and creative innovation.


Creating a data-informed culture

Our team of data scientists are always ready to provide additional recommendations for external data providers whose audience segmentation may prove particularly relevant to you.


Ads that capture the imagination and inspire action

Humans are hardwired for stories. This is why we have assembled a close-knit team of creative minds, developers, and ad nerds whose job is to transform your ads into resonant pieces that inspire action. We provide the structure and the platform for your message to be fully realized.
Our HTML5 portfolio offers a rich diversity of dynamic, rich media, and video formats that can be highly customized to fit your needs. The creatives are designed to be fully compatible with all major platforms.


We help media planners confirm and properly quantify their assumptions with statistically significant data

It’s about understanding the client’s specific needs for effective marketing and translating those needs into roadmaps for development. At AdTrader, we take the time to fully understand the client’s product, its particularities, market environment, and competitors. We provide availability reports, run custom-tailored market analysis, and consolidate all this information into a clear campaign trajectory.