FAQ by Publishers

FAQ by Publishers

What do publishers usually ask us?

We understand that you may have questions about how the AdTrader supply-side platform operates. Below are answers to the most frequently asked questions.

  • How does AdTrader work?

    AdTrader optimizes your revenue per impression by selecting the most relevant and highest-paying ad to serve on your website. Our advanced mediation algorithm calculates impression values and optimal prices based on geo, time, relevance, and more, adapting to changes in real time to ensure you get the best price for each ad property.

  • How much money will I make?

    Your ad revenue would depend on many variables including the value and volume of your traffic, the demand for you inventory, your ad positioning, website design, and more. All these things may change over time and affect your revenue. One thing that stays constant amongst these variables is our dedicated optimization support. Our team of specialists will take the time to understand your performance objectives and prepare a bespoke strategy to fully address your needs.

  • When do I get paid?

    AdTrader’s payment cycle is monthly. You will receive an automatic payment on NET 25 directly to your bank account.

  • Is there a minimum payable amount?

    Yes, the minimum transferable amount is 100 USD. If your balance has not reached 100 USD by the end of the month, it will carry over to the next month.

  • What do I need to do to start using AdTrader?

    All you need to do is select "Join" at the top right corner of the page and fill out the form. One of our account managers will contact you within 48 hours.

  • How do I track performance?

    Once you implement the AdTrader tags on your website, you will receive access to the AdTrader Client Panel where you can monitor the performance of your ad properties. The dashboard shows a daily breakdown of impressions, clicks, CTR, CPM, fill rate and revenue by ad unit.

  • Can I ban certain advertisers?

    Certainly. You can block specific ads, ad types, and ad networks. We strive to assist publishers, as best we can, in curating a clean environment for users and advertisers.

  • What if I have more than one web property?

    We will review every web property individually. Once approved it will be added to your dashboard where you will be able to monitor all your web properties from a single place.

  • Will your ads interfere with other ad networks, including AdSense?

    No. Our ads will not interfere with any other ad networks.

  • How many ads spaces can I include on each page?

    We would not recommend having more than three positions per page. However, we do realize that each website is structured differently, so before making any recommendations we would review each request for additional positions on an individual basis.

  • Are there any limitations for the content on my website?

    We will not approve websites that contain any of the following: pornographic, adult, or mature content; violent content/speech; excessive profanity; online gambling; hacking/cracking content; illicit drugs and drug paraphernalia content; sale of alcohol, tobacco or tobacco-related products, prescription drugs, weapons or ammunition, products that are replicas or imitations of designer goods, pre-written term papers or student essays; content regarding programs which compensate users for clicking on ads or offers, performing searches, surfing websites, or reading emails.

  • How long does it take to get approved?

    It normally takes about 48 hours. In some cases, approval may take up to 5 business days.

  • What kinds of ads will be displayed?

    We maintain rich ad diversity and insist on superior ad quality so you can rest assured that only high quality content will be displayed on your web properties.

  • How many visitors do I need in order to qualify?

    Usually only websites with more than 500,000 monthly pageviews and an Alexa rank below 100,000 will be considered.