FAQ by Marketers
What do marketers usually ask us?
We understand that you may have questions about how the AdTrader Ads demand-side platform operates. Below are answers to the most frequently asked questions.
What is real-time bidding?
Real-time bidding (RTB) integrates, automates, and accelerates the media trading process beoynd programmtic advertising by improving a system that has long been disjunct, manual, and uneconomical and contributing to attaching a precise value to every impression. It simplifies the process of media buying for both publishers and advertisers by making it less labor-intensive and error-prone. This enhancement in efficiency, speed, and appraisal improves the return on investment for both parties involved in the advertising process. It also enables them to reinvest some of the operational time they save into what they do best - creating great products and content.
The programmatic ecosystem and RTB in particular facilitate a direct interaction between supply and demand sources, which in turn determine the prices of the impressions directly in the free market. The efficiency and transparency of the model benefit both the advertisers, who are protected from being overcharged, and the publishers, who can realize the true potential of their inventory.
What is a CPM campaign?
Cost-Per-Mille campaigns focus on exposing your products or services to a targeted audience at scale. This makes them great for building brand awareness, educating customers about new products, and collecting valuable data for audience profiling. Most RTB auctions are performed on a CPM basis.
Our integration with Active View allow us to accurately measure viewable impressions and guarantee maximum impact.
What is a CPA campaign?
Looking to drive direct response? Cost-Per-Action campaigns focus on facilitating and stimulating a desired action. The path to conversion is not always a straight one. This is why we arm you with the tools and insights to better understand what drives direct response and how to optimize ROI.
What is the difference between AdTrader and Google AdWords?
AdWords uses the inventory of AdSense publishers to serve ads on the Google Display Network as well as their own search platform. AdTrader takes this one step further by adopting a channel agnostic approach. Unlike AdWords, AdTrader covers websites outside Google’s realm, including apps like Skype and platforms such as Outlook and Facebook. What makes our remarketing so effective is that it integrates all these platforms and all of AdSense’s publishing placements in one single product. Our technology takes a neutral stance to publishers and platforms, fixing its focus on delivering the highest possible ROI to advertisers.
If AdTrader helps advertisers to place ads more efficiently and for a better price, does that leave the publishers disadvantaged in any way?
No, it is not in our interest to undermine advertisers or publishers, nor the end users for that matter. They all function as the building blocks of a single unified ecosystem. Hampering one would offset the delicate balance of this fragile ecosystem. It will limit the diversity of ad inventory which would, in turn, affect negatively the value of digital advertising to all parties involved. Every single one of our campaigns has proved that more effective allocation and trading of inventory delivers better results and encourages advertisers to dedicate higher budgets. This, in turn, promises higher gains for publishers who would be encouraged to invest into more innovative and upscale content. Thanks to this, the end users will be presented with ads that are better targeted, less intrusive and featuring alongside more engaging content, which is after all the reason why people visit the internet in the first place.
What are CPM, RPM, CPC, CPA, CVR, CTR?
Popular abbreviations in the ad business:
- CPM (Cost-Per-Mille): the cost of one thousand ad impressions
- RPM (Revenue-Per-Mille): an AdSense metric representing the estimated earnings accrued per thousand pageviews
- CPC (Cost-Per-Click): the cost of a single click
- CPA (Cost-Per-Action): the cost of a specified action – it could be for an impression, click, form submit, registration, purchase, etc.
- CTR (Click-Through Rate): the percentage of users who have clicked on the ad
- CVR (Conversion Rate): the percentage of users who were exposed to the ad that visited the advertiser’s website
Is there a minimum budget requirement to advertise on AdTrader?
We strongly believe that no advertiser is too small. We want to assist all advertisers in the best way we possibly can, including marketers with limited budgets. We are here to help small advertisers grow their business and advance their market share.
How can I reach my target audience?
We help brands connect with their most valued audiences by creating personalized digital experiences that address their immediate interests. From broad passions to niche curiosities, you can paint your ideal audience profile and achieve reach and frequency within that group.
AdTrader leverages its experience with large-scale data through the AdTrader DSP where we deploy data mapping that spans across the entire digital landscape. We turn data into insights and use these insights to create highly resonant campaigns.
What is a CPC campaign?
Driving traffic to your website is most effectively achieved with Cost-per-click campaigns. You pay only when a viewer is interested enough to click on your ad. We closely monitor how people interact with your ad and optimize accordingly until it all clicks.
What is a managed campaign?
When we run managed campaigns we consider all performance metrics and optimize where needed. This type of campaign offers a more holistic approach, weighing all rather than just one set of values (CPM, CPC, or CPA). We combine machine learning with human expertise to consolidates all performance elements and marketing objectives into a single strategy.
Will ads be cheaper with AdTrader?
Most probably yes, but this is not the ultimate objective. We urge our clients not to abstain from higher budget campaigns. Our goal is not to create mediocre campaigns for less money but to deliver higher quality and achieve better results for a budget that fits your means. For us campaign optimization does not mean shrinking spend to the minimum but rather maximizing the return on that spend.
What is retargeting?
Retargeting and remarketing are essentially one and the same thing. Remarketing has historically referred to collecting user information and using it to re-engage prospective clients via direct mail or email. This concept has expanded into other digital touch points such as search and display, and has branched out into several more specialized categories (dynamic, sequential, etc) evolving into what we call Retargeting.
Nowadays, remarketing more often refers to re-engaging customers via email, while retargeting is generally used to describe addressing prospects who have demonstrated interest in your product with relevant display ads across the web. Retargeting drives conversions by bringing back indecisive customers with tailored ads and offers based on their activity on your website. It also allows you to reconnect with loyal customers and educate them about your new products. Unlike other platforms, AdTrader offers global, channel-agnostic retargeting that spans across a vast number of websites, platforms (AdWords, Facebook, Google, Bing, etc), and formats (mobile, desktop, apps).
What content is not allowed on AdTrader?
AdTrader adheres to strict rules regarding the ad content it publishes. The following categories are not permitted on the platform:
- pornographic content
- gambling-related content
- sale of weapons and ammunition
- tobacco products
- sale of prescription medicine
- illegal narcotics
- content infringing or facilitating infringement of intellectual property laws
- any content promoting hatred or discrimination
- any content instigating violence
- pay-per-click and pay-per-search schemes
- online chat groups for adults
- unmoderated content generated by end users
- any content considered unethical, illegal, offensive, or in direct conflict with the company’s founding principles and best interests