Programmatic Ad Buying and Selling Platform

  • AdTrader for

    Marketers

    Identify and reach your most valued audiences across all programmatic channels. Take advantage of our advanced media buying capabilities to cut unnecessary middlemen and optimize your return on ad spend. We partner equally well with advertisers of all sizes.

  • AdTrader for

    Publishers

    Monetize every aspect of your inventory with the power and versatility of programmatic, while taking full advantage of our personalized approach and tailored optimization support.

  • AdTrader for

    Agencies

    AdTrader provides complete services for advertising agencies and uniquely responds to their RTB, direct inventory, and creative needs. Our technology is built to scale with the demands of your clients and to save your team precious time and resources so they can focus on working on the needs of the client instead of struggling with disjoint data coming from different sources.

  • AdTrader for

    Trading desks

    We facilitate the work of trading desks by providing granular access to the inventory you need. A specific exchange, publisher, a set of branding or targeting criteria - you name it and we will deliver it for you along with transparent reporting and a dedicated seasoned media buyer to guide your team when necessary.

  • AdTrader for

    Start-ups

    Do you have a great idea? We want to help you realize it by promoting your crowdfunding event to the most relevant audience, making sure that your product is shown to the people whose attention you need. We offer display and social advertising, along with expert advice on designing compelling creatives that boost engagement and direct response.

  • forMarketers

  • forPublishers

  • forAgencies

  • forTrading desks

  • forStart-ups

Extensive Reach and Unmatched Demand

We make campaign running a seamless six step journey

We bring together hundreds of inventory sources, forming a fair and unified market place that creates opportunities for both publishers and marketers. Our relationships with all major ad exchanges and networks facilitate an extensive trading scale that enable both buyers and sellers to maximize the power and intelligence of RTB and execute new deals at an unprecedented scale. Below you can see how much more audience reach you can gain from a consolidated pool of inventory sources compared to accessing just one or two of them separately.

35.87%
DoubleClick
exchange
8.01%
Rubicon
exchange
7.13%
AppNexus
exchange
5.54%
BidSwitch
exchange
100%
All
exchanges

The Human Factor

We believe that technology can only be as good as the people behind it

The ad tech industry is advancing so rapidly that many professionals are not fully aware of the way the products they use every day work. This is why at AdTrader each and every client gets a personal account manager who communicates directly with the marketing team to understand their needs and to help them navigate this complex field.
Our personalized approach, tailored to both publishers and marketers, is fully embedded into every part of our technology. No algorithm can fully map the connections between data and strategy, and independently produce a bespoke solution that aligns with the client's personal needs. This is where our close-knit team of creative minds, developers, and ad ops truly delivers. We analyze, we think abstract, we take into consideration the elusive human nature, and we use these insights to build digital experiences that delight and inspire action.

Programmatic and RTB Campaigns

Data and Analysis

Forget about endless tables and slowly loading report pages

A typical campaign produces millions of data points, which to a naked eye appear as isolated numbers and disconnected facts. We take this raw data and visualize it in a way that makes more sense by highlighting the patterns and connections that really matter. Our technology allows you to detect, confirm and properly quantify campaign insights at a glance. We handle programmatic and RTB campaigns, third-party systems reports, and A/B testing equally well.

Our Clients

Case Studies

Marketers case studies

dominos.bg

Explore how interactive HTML 5 creatives and strategic media buying optimisations contributed to 510% growth in conversions, establishing greater awareness, stimulating engagement and driving sales.

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Citroen Cactus

Lighthearted creatives, regionally-specific audience insight, and streamlined media buying across 19 networks and exchanges resulted in twice the average CTR and 143% more impressions than estimated.

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Citroen DS5

Find out how precise interest-based targeting, multi-channel traffic acquisition, and engaging creatives helped outperform campaign predictions with 115%.

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G-Shop

Highly customized dynamic creatives helped G-shop reach further with their message, target and engage more effectively with customers and attract eyeballs in a highly saturated market.

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Publisher case studies

dubizzle.com

Learn how Dubizzle, a leading classifieds website in the Middle East and North Africa, leveraged our personalized optimization approach to pursue higher revenue targets.

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classifiedny.com

Learn how Classifiedny.com, a userfriendly classifieds platform in the US, achieve 329% revenue growth by leveraging AdTrader's extensive trading scale and relationships.

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sandesh.com

Find out how Adtrader helped Sandesh, a leading Gujarati newspaper, achieve 147% CPM growth by optimizing the decision making process and eliminating latency.

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